You’re a copywriter?

But what do you do?

Well, we figure out a way to get the wheel into it… [bear with me].

Writing is easy to explain. You put pen to paper and words come out.

Copywriting? Not so succinct.

Allow me to have Don Draper explain it.

For those who don’t know (hey, I’m only on Season 4 myself), he’s a character in Mad Men. A TV series about a US ad agency that ran for almost a decade. → NO. SPOILERS. PLEASE!

Here’s 3:26 minutes of perfection.

Poetry.

Impeccably delivered.

“So did you find a way to get the wheel into it?”

That “old wound” he talks about? He gouged it with his own hands.

The place he “aches” for? He never belonged there in the first place.

Don reveals our pain whilst simultaneously suffocating his own.

These are the places we go to as copywriters.

The deep, disturbed underbelly of the weird human psyche.

Our job is to learn what makes people tick.