Awkward conversations with tech companies. (Are you one of them?)
You can make conversation, right — in real life? People don’t run away from you or block your calls. They chatter and chortle. And natter and nod. But, online, tech companies can have a hard time speaking about what they do. They primp and proclaim. And baffle and bore. — I took 171 pieces of marketing bumf from one of London’s leading tech conferences and it’s a wince-inducing read. I’ve crudely turned some of it into a real-life conversation and it’s enough to fray your turtleneck sweater.