Natalie SmithsonAwkward conversations with tech companies. (Are you one of them?)You can make conversation, right — in real life? People don’t run away from you or block your calls. They chatter and chortle. And natter…Dec 17, 2020Dec 17, 2020
Natalie SmithsonAre you more Berry Blue or Jewel Mix?If you’re thinking of hiring a copywriter, think jelly beans first. Then you’ll know how to find the one who adds flavour to your marketing.May 21, 2019May 21, 2019
Natalie SmithsonIt’s gross, but you can fix it. (If you can bear to look.)Clogging up your website with unappetising tech talk that nobody wants to read? Get inspiration to fix it from the most unlikely of places…May 7, 2019May 7, 2019
Natalie SmithsonYour life is twice as complicated as you think it is and we need to address itMisrepresented by the bare morbid facts of how she died, the memory of a young woman is tainted. Can tech determine how you show up in…Apr 16, 2019Apr 16, 2019
Natalie SmithsonWhat did you learn that you can’t un-see?A book I’m reading about sales pages makes me realise that, by the time I’m done, I’ll never be able to read anything in the same way…Jan 18, 2019Jan 18, 2019
Natalie SmithsonThink back to 2014. Does it feel like a long time ago? Sure… it does and it doesn’t.Today marks the 4-year anniversary of running my own business. 48 months later and I swear some members of my circle still think I’m just…Sep 30, 2018Sep 30, 2018
Natalie SmithsonWhat can DIY teach you about copywriting? Loads…You might worry. ‘Am I doing a good job of all of this?’ But comparing yourself to others in the same line of work eats you alive if you…Aug 8, 2018Aug 8, 2018
Natalie SmithsonA question I was asked: I want to become a master copywriter within the next 5 years.When we’re young, we’re told practice makes perfect. It’s not quite true.Jul 23, 2018Jul 23, 2018
Natalie SmithsonA question I was asked: When writing copy for a particular company’s audience, how do you determine…Copywriters use formulas to explore the subject they’re writing about. PAS is one of these formulas: Problem Agitate Solution (or Solve).Jul 11, 2018Jul 11, 2018