Natalie Smithson – Medium

Natalie Smithson

Natalie Smithson

Awkward conversations with tech companies. (Are you one of them?)

You can make conversation, right — in real life? People don’t run away from you or block your calls. They chatter and chortle. And natter…

Dec 17, 2020

Awkward conversations with tech companies. (Are you one of them?)

Dec 17, 2020

Natalie Smithson

Are you more Berry Blue or Jewel Mix?

If you’re thinking of hiring a copywriter, think jelly beans first. Then you’ll know how to find the one who adds flavour to your marketing.

May 21, 2019

Are you more Berry Blue or Jewel Mix?

May 21, 2019

Natalie Smithson

It’s gross, but you can fix it. (If you can bear to look.)

Clogging up your website with unappetising tech talk that nobody wants to read? Get inspiration to fix it from the most unlikely of places…

May 7, 2019

It’s gross, but you can fix it. (If you can bear to look.)

May 7, 2019

Natalie Smithson

Your life is twice as complicated as you think it is and we need to address it

Misrepresented by the bare morbid facts of how she died, the memory of a young woman is tainted. Can tech determine how you show up in…

Apr 16, 2019

Your life is twice as complicated as you think it is and we need to address it

Apr 16, 2019

Natalie Smithson

You’re a copywriter?

But what do you do?

Feb 1, 2019

Feb 1, 2019

Natalie Smithson

What did you learn that you can’t un-see?

A book I’m reading about sales pages makes me realise that, by the time I’m done, I’ll never be able to read anything in the same way…

Jan 18, 2019

Jan 18, 2019

Natalie Smithson

Think back to 2014. Does it feel like a long time ago? Sure… it does and it doesn’t.

Today marks the 4-year anniversary of running my own business. 48 months later and I swear some members of my circle still think I’m just…

Sep 30, 2018

Sep 30, 2018

Natalie Smithson

What can DIY teach you about copywriting? Loads…

You might worry. ‘Am I doing a good job of all of this?’ But comparing yourself to others in the same line of work eats you alive if you…

Aug 8, 2018

Aug 8, 2018

Natalie Smithson

A question I was asked: I want to become a master copywriter within the next 5 years.

When we’re young, we’re told practice makes perfect. It’s not quite true.

Jul 23, 2018

Jul 23, 2018

Natalie Smithson

A question I was asked: When writing copy for a particular company’s audience, how do you determine…

Copywriters use formulas to explore the subject they’re writing about. PAS is one of these formulas: Problem Agitate Solution (or Solve).

Jul 11, 2018

Jul 11, 2018

Natalie Smithson

Natalie Smithson

Digital Innovation Copywriter making human connections in a digital world 🙌 Medium is where I collect my thoughts ✫彡 More at nataliesmithson.com/natter

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