Natalie SmithsonAwkward conversations with tech companies. (Are you one of them?)You can make conversation, right — in real life? People don’t run away from you or block your calls. They chatter and chortle. And natter…10 min read·Dec 17, 2020----
Natalie SmithsonAre you more Berry Blue or Jewel Mix?If you’re thinking of hiring a copywriter, think jelly beans first. Then you’ll know how to find the one who adds flavour to your marketing.6 min read·May 21, 2019----
Natalie SmithsonIt’s gross, but you can fix it. (If you can bear to look.)Clogging up your website with unappetising tech talk that nobody wants to read? Get inspiration to fix it from the most unlikely of places…9 min read·May 7, 2019----
Natalie SmithsonYour life is twice as complicated as you think it is and we need to address itMisrepresented by the bare morbid facts of how she died, the memory of a young woman is tainted. Can tech determine how you show up in…8 min read·Apr 16, 2019----
Natalie SmithsonWhat did you learn that you can’t un-see?A book I’m reading about sales pages makes me realise that, by the time I’m done, I’ll never be able to read anything in the same way…2 min read·Jan 18, 2019----
Natalie SmithsonThink back to 2014. Does it feel like a long time ago? Sure… it does and it doesn’t.Today marks the 4-year anniversary of running my own business. 48 months later and I swear some members of my circle still think I’m just…3 min read·Sep 30, 2018----
Natalie SmithsonWhat can DIY teach you about copywriting? Loads…You might worry. ‘Am I doing a good job of all of this?’ But comparing yourself to others in the same line of work eats you alive if you…2 min read·Aug 8, 2018----
Natalie SmithsonA question I was asked: I want to become a master copywriter within the next 5 years.When we’re young, we’re told practice makes perfect. It’s not quite true.2 min read·Jul 23, 2018----
Natalie SmithsonA question I was asked: When writing copy for a particular company’s audience, how do you determine…Copywriters use formulas to explore the subject they’re writing about. PAS is one of these formulas: Problem Agitate Solution (or Solve).1 min read·Jul 11, 2018----